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ALL
ORIGINAL ALL INTERNATIONAL INDEPENDENT MUSIC 24/7

Getting
Started with
Internet Radio
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So
you've had a
good look around
and a listen to the offerings available
in the Internet Radio Community and have decided that you would like to
start your own Internet Radio Station.
At great risk of
creating another monster/competitor/opponent we have
decided to give you a helping hand
anyway, because thats the kind of people we are.
Firstly you will have to
shop around and find yourself a reliable and
tech savvy stream server facility. To get started on that
just go
and Google 'stream servers'. Because there are so many to choose from I
am not about to start listing them here. Besides I can't
fully
spoon feed you, that would take all the fun out of it now. Wouldn't it?
Next you will need a web
server where you can put up your banners and
provide information and links to the stream and play lists and any
other
info that you wish to impart to your prospective audience.
Talking of which, you will have to decide early on about what format
your stream is going to follow, whether you will cater for a niche
market and specialise on one genre, or if you are going to go full on
commercial. Or, if you want to give everybody a go, and play
an all
genre format. It's a good idea to get that decision out of
the way
right from the outset.
Oh! It's also a good
idea to have yourself a name, ('der) one that is
possibly catchy and easily remembered and reflects an image that you
wish to portray. Something like Lizard Lounge Radio is quite
good
but
that's already been taken. Sorry about that.
So, once you've got your
stream server and web server and format sorted
and your name branded banners, you are going to need some
extra
software and programs to help get your sound out and your message
across to a potential listening audience. I have listed a few
helpful links for you to peruse at the conclusion of this rant.
For
an Indie Style Presence
On your website you can
place your ads requesting people to submit
their music for airplay and setup an upload facility for them to
instantly send their MP3 format material, which, by the way MP3 is one
of
the best ways to go for your content because the file size is small and
compact and you will be able to upload more tracks to your stream
storage facility. A number of different formats are available
for
streaming audio but we use and recommend MP3 because of it's compact
and 'loss-less' construct. You may also provide a postal
address
or box for people to send cd's and promo material, photos etc which you
can utilise and use on your website for further content about who is
being played on your radio.
You can have a member
driven site where you can have on offer all
manner of items for sale and advertising affiliates to generate an
income to assist paying for everything that you have put into
place, but I recommend keeping all that to a minimum or you
will
get bogged down with updating your website and refreshing all
the
info that needs to be updated. You will also have
the job
of checking all the material that has been submitted, ensuring that
it's
the
right format and audible and is actually, errr......music.
A comfortable streaming
file would come in at something like: MP3
format 128Kbps @ 44100Khz.
If your files have a
lower Kbps (kilo-bits per second) rate, you will
experience a drop in the broadcast quality, though these lower bit
streams are audibly acceptable, we don't recommend any less than
128Kbps. If the files are recorded at a higher bit rate, the
quality will be good because of the dynamic range of the frequencies,
but, the file size will be a lot larger also and consume vast amounts
of your all valuable stream storage space. So set your
standard
and streaming rates early on also and adhere to a consistent format
throughout your entire play lists and systems.
For a Commercial
Style Format
All of the above applies
but you will also have to negotiate with
performance rights societies such as ASCAP, BMI, APRA etc
etc....
These are the organisations that collect the royalties for
the
artists who have their material presented on public broadcast
facilities, tv, radio etc.
These royalties take on
a number of forms such as,
performances
royalties, writers royalties, licensing for compilation cd releases,
advertising sound tracks, film sound tracks, and the list goes on and
on. A virtual minefield that will have to be negotiated if
you
intend to broadcast commercial content.
There are a number of
helpful websites where you can obtain more
information about the entire process and I have provided links to some
such sites to get you started and more acquainted with what you need
and
should know.
So thats about
it. If you still want to become the next big
thing in Internet radio I wish you all the best of luck and please feel
free to drop me an email and let me know where on the net I can find
you or, if you just want some more information, or just a friendly
chat, feel free to contact me also.
Until then, happy
listening.
Phillip Gottschalk
CEO/Proprietor
General
Manager
CEO/Partner
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SAM
Broadcaster is your
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Everything needed for operating an online radio station - on the
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automation system, playlist management, encoders, statistics, and web
integration.
Plus, this program can generate revenue.
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A Free, Cross-Platform
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GoldWave
GoldWave
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&
MPEG Audio Compression
MPEG Audio Tag ID3v2
TAG format which is
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How To Start An Internet Radio Station
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